- The Checkout Flow is being redesigned to incorporate the tree selection and stand requirements into a single step that is seamless on the product page.
- The process of incorporating delivery preferences involves enabling quick checkout choices while also ensuring that all essential consumer information is promptly gathered.
- The introduction of multiple payment methods in order to appeal to a larger client base is referred to as multi-payment options.
- Upselling strategies that are improved include making the opportunity to buy tree stands more noticeable and appealing to customers when they are in the process of purchasing them.
We Tree Kings
Client Details .
The digital storefront of We Tree Kings, an online merchant that specialises in Christmas trees, was transformed through a partnership with uDIGIE. They had the goal of not only enhancing the overall quality of the online shopping experience but also considerably increasing the percentage of customers who made a purchase. The primary purpose was to improve the checkout procedure by making it more user-friendly, improving its efficiency, and increasing its capacity to generate bigger sales volumes.
The Obstacles .
We Tree Kings were initially confronted with a checkout process that was cumbersome and inefficient. There were substantial obstacles, such as the lack of numerous payment choices and the presence of a hidden upsell opportunity for tree stands on the page where the cart is located. Because of these issues, conversion rates were falling, and the cost per order was increasing, which had an effect on the overall profitability of the business.
Our Approach .
The e-commerce experience of We Tree Kings was simplified by uDIGIE through the use of a holistic approach. Included in our strategy were:
Highlights of the Performance .
- The rate of conversion has increased by 4.94 times.
- 80 percent reduction in the cost of each purchase
- The weekly orders have increased by 350%.
Conversion Rate Increase: We saw a remarkable increase in the conversion rate, which went from 0.54% to 2.67%, which is evidence that the new checkout flow is effective.
Reduction in the Cost Per Order on Google ads: The cost per order on Google advertisements has decreased from £68.76 (Rs 7166.31) to merely £14.05 (Rs 1464.32), which is a reflection of a more effective allocation of advertising funds and targeting approach.
Maintaining a Consistent Average Cost-Per-Click (CPC): In spite of the extensive modifications, we were able to keep our average CPC at 0.38 pounds, which ensured that we were able to acquire customers at a cost-effective rate.
The simplified checkout procedure resulted in a considerable decrease in the number of customers who abandoned their shopping carts, which led to an improvement in customer satisfaction.
We Tree Kings increased their budget for Google ads as a result of the success of the campaign, particularly in the run-up to the key Christmas time. This demonstrates that they have a great deal of faith in the new strategy.
Conclusion .
The partnership between We Tree Kings and uDIGIE resulted in a significant improvement in the performance of their online eCommerce operations. Through a data-driven approach and a concentration on maximizing conversion rates, we were able to not only improve the overall user experience but also considerably boost the effectiveness of our sales efforts. The purpose of this case study is to illustrate the effectiveness of strategic e-commerce optimization in fostering growth and profitability in the highly competitive online retail industry.