- When we saw that Google Ads would be the channel that would produce an almost instantaneous effect, we decided to design a combination of campaigns that would utilize Google Shopping, Search, and Display Networks.
- In a relatively short amount of time, Google Ads began to generate sales.
Home Image Direct
Client Details .
In Birmingham, Home Image Direct is a company that offers wallpaper and wall murals. They provide a wide variety of wallpaper and wall murals, ranging from more cheap ranges to more expensive labels such as Versaci and Roberto Cavalli.
They launched a brand-new website in the midst of the epidemic, but it was not successful in achieving its objective of bringing in a substantial amount of new money for the company. Because of this, Home Image was looking for a digital partner to help them turn this situation around, and they got in touch with us after receiving a recommendation from one of our previous customers.
The Obstacles .
We particularly admire the fact that The Challenge Home Image Direct is a client who is driven to achieve their goals. It was made clear by Hamza Raza, the operations manager of the company, that the company's goal is to produce more than one million pounds in additional revenue through or as a direct result of the website by the end of the second consecutive year.
Our understanding was that this would require a multi-channel marketing strategy, which would involve a significant investment in Google Ads and organic search engine optimization (SEO). This would be done before introducing additional channels such as content management, social media ads, and email marketing.
Our Approach .
Paid Ads
SEO
- Shopware 6, a content management system (CMS) that was used on the website of Home Image Direct, was not one that we were familiar with but was not too dissimilar to Shopify.
- Therefore, we began generating material for the Product Listing Page because the primary problem was that there was no content.
- I am now revising the descriptions of the Product Detail Page.
- We have built a thorough blog content strategy in collaboration with the customer. This strategy serves key category pages in addition to related long tail search.
- Currently, we are in the process of accumulating a body of content on the website, and we are beginning to promote it through link building and, in the near future, through weekly promotions emails.
Results .
The results that we have obtained for Home Image Direct are the ideal real-world illustration of how much revenue we are able to earn in a relatively short amount of time through the use of a Google Ads campaign that is managed in an appropriate manner.
- Home Image’s advertising revenue increased from £8.7 thousand in the first month to £38.6 thousand in the seventh month.
- This can be seen in the dramatic increase in traffic that comes from Google Ads, which went from 1,825 in the first month to 24,027 in the seventh month.
On the other hand, we are beginning to see growth from our organic SEO, which has increased from 677 to 4,402 in search engine results.
We anticipate that this red line will continue to expand at a steady rate, but that it will begin to demonstrate a more pronounced upward trajectory around the twelve-month mark. This is because we will begin to generate an increasing amount of revenue without having to pay Google for the clicks.
Continuing with organic growth, we have observed a really good boost across a lot of competitive keywords, namely in relation to keywords that are associated with wallpaper brands and wallpaper styles. The rise across all tracked terms in the search results stands at 1,039% as of month 7, despite the fact that we are coming from a low starting position.
In the eighth through the twelfth month, we anticipate organic growth to pick up speed, and then it will truly come into its own in the second year.
Given the intense level of competition in this industry, Home Image Direct has been able to reinvest the cash it has received from Google Ads into an organic search engine optimization strategy that has the potential to drive revenue growth that will change the game as we enter the second year of our partnership.
Given the intense level of competition in this industry, Home Image Direct has been able to reinvest the cash it has received from Google Ads into an organic search engine optimization strategy that has the potential to drive revenue growth that will change the game as we enter the second year of our partnership.