TikTok has started to roll out its shop feature in the United States. It is one of the company’s ambitious projects to revolutionize the online shopping culture.
The new feature comes with a variety of tools that enable a brand to sell their product directly through TikTok.
TikTok Shop Features For Businesses
TikTok Shop will appear as a separate tab inside the brand’s profile. This can be used by the brands to showcase their products and users will have the option to directly purchase the product from them. However, users will be able to discover products through in-feed videos, LIVE streams, and a search bar.
The company has also launched an add-on service called – “Fulfilled by TikTok”. Which is their own logistics solution for business owners to help them in shipping their products to the customers.
How To Sign Up For TikTok Shop
If you are interested in setting up a shop on TikTok. Then follow these steps:
1) Open your TikTok app
2) Visit your Profile
3) Navigate to creator tools using the menu
4) Find the option – sign up for TikTok Shop
5) Apply for the same as a seller
TikTok Shop Integrates With Shopify, WooCommerce
TikTok Shop can also be integrated with Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, and WooCommerce. So if you have a store there then you can directly integrate your shop on TikTok with one of the platforms.
This is a great initiative by TikTok as it will make it easier for sellers on these platforms to start selling on TikTok without the hassle of creating a store from scratch.
In addition to this, sellers can also use apps from Zendesk, Printful, Yotpo, and more to add more functionality and features to their shop on TikTok.
