Directory submission is part of an off-page SEO technique that helps you increase your trust score and website ranking. While many may argue that it’s just an old SEO technique, it can help you rank your website higher in the search engine when done correctly. So, to help you understand what directory submission is and […]
Google rolled out a new update this month and many websites have been impacted by it. Danny Sullivan, Google’s Public Liaison for Search, shared some insights on the recent update through a Linkedin Post and we are going to summarise it for you to understand. Google is continuously making algorithm improvements Danny Sullivan emphasised that […]
Google’s John Mueller recently shared an insightful tip on a LinkedIn post that talked about the impact of favicon in search results. Although this tip isn’t officially documented by Google, it can still help you significantly enhance your website’s visibility. What is a Favicon Favicon is a small icon (or graphic) that represents a website. […]
Website credibility plays an important role in influencing how a site ranks on a search engine. Recently, Google’s Martin Splitt addressed worries about website trustworthiness and how competition could harm it. In the Google Office Hours podcast, Google’s Martin Splitt explains how they evaluate a website’s trustworthiness and confirms that external factors such as bot […]
Do you know that a significant portion of Google searches result in zero clicks, with 58.5% coming from the U.S.A and 59.7% coming from the EU. What we mean by zero-click search is that users either end their session or enter a new query without clicking on any of the results. This data comes from […]
At The MozCon 2024 conference, Moz has announced a variety of AI-driven features and product updates that are aimed to help SEO professionals in the new and evolving world of SEO. New Feature and Tools In the conference, Moz announced a new and more updated version of STAT that is aimed to improve the SERP […]
Google has officially acknowledged the authenticity of recently leaked internal documents online. The document (potentially) contains data about Google search engine ranking algorithms. How It Started Earlier this week, SEO experts Rand Fishkin and Mike King reported about the leak of documents through a detailed blog post. In their blog post, they reported a lot […]
In the early hours of Wednesday morning, Google’s filetype search operator was reported missing. It might be a bug, according to the response from SearchLiaison. What Is Filetype Search Operator Through the use of the filetype: search operator, it is possible to conduct a search for results that are limited to particular types of files, […]
Generative artificial intelligence has brought about substantial shifts in the SEO market. While some businesses have been successful in incorporating SEO into their everyday routine, others have not been as successful. Is it possible for the subjective character of SEO to have a negative impact on the outcome of SEO tasks? How can artificial intelligence […]