The Rise of Zero-Click Searches
Read More
Google News SEO

The Rise of Zero-Click Searches

Do you know that a significant portion of Google searches result in zero clicks, with 58.5% coming from the U.S.A and 59.7% coming from the EU.  What we mean by zero-click search is that users either end their session or enter a new query without clicking on any of the results. This data comes from […]

Moz Releases New AI SEO Tools
Read More
AI SEO

Moz Releases New AI SEO Tools

At The MozCon 2024 conference, Moz has announced a variety of AI-driven features and product updates that are aimed to help SEO professionals in the new and evolving world of SEO. New Feature and Tools In the conference, Moz announced a new and more updated version of STAT that is aimed to improve the SERP […]

Decoy Marketing
Read More
Marketing

Decoy Marketing: A Definitive Guide

Decoy marketing is a type of psychological pricing strategy used by businesses to influence the decision of their customers. By making them switch from one option to other (a more expensive and profitable one for the business). This is done by adding a decoy option among the other available options. This helps the in making […]

How Does AI Impact SEO
Read More
AI SEO

How Does AI Impact SEO

Generative artificial intelligence has brought about substantial shifts in the SEO market. While some businesses have been successful in incorporating SEO into their everyday routine, others have not been as successful. Is it possible for the subjective character of SEO to have a negative impact on the outcome of SEO tasks? How can artificial intelligence […]