An increase of 13% brought Yelp’s advertising income to a new all-time high of $1.28 billion in the last quarter of 2023. The average cost per click (CPC) during the course of the year climbed by 9%, while the number of clicks on advertisements for the year increased by 5% year-over-year. – In the year […]
What do you think with the growth of generative AI engines, do you anticipate a 25% decrease in the amount of traffic that comes from search engines to your website by the year 2026? Well, Gartner, a company that specializes in technological research and consultancy, is forecasting that this will happen. Why It Matters There […]
According to a new report published by the European Commission, four out of every five social media influencers do not disclose paid content about their activities. and this is very risky! why? It is possible that both the influencer and the brand that they are supporting are in violation of the law if they fail […]
Google has started to test out a new update for their portal – Google News. This new update will display the author name below the publication name in the article card snippet interface. This move is aimed at acknowledging and crediting content creators that signifies a potential shift in how online news platforms approach author […]
TikTok has started to roll out its shop feature in the United States. It is one of the company’s ambitious projects to revolutionize the online shopping culture. The new feature comes with a variety of tools that enable a brand to sell their product directly through TikTok. TikTok Shop Features For Businesses TikTok Shop will […]
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