Google Clarifies Why Low-Quality Traffic Doesn’t Affect Your Website Ranking
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Google News

Google Clarifies Why Low-Quality Traffic Doesn’t Affect Your Website Ranking

Website credibility plays an important role in influencing how a site ranks on a search engine. Recently, Google’s Martin Splitt addressed worries about website trustworthiness and how competition could harm it.  In the Google Office Hours podcast, Google’s Martin Splitt explains how they evaluate a website’s trustworthiness and confirms that external factors such as bot […]

The Rise of Zero-Click Searches
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Google News SEO

The Rise of Zero-Click Searches

Do you know that a significant portion of Google searches result in zero clicks, with 58.5% coming from the U.S.A and 59.7% coming from the EU.  What we mean by zero-click search is that users either end their session or enter a new query without clicking on any of the results. This data comes from […]

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