YouTube has launched a new website visit goal in its YouTube Studio promotions feature. The new option allows creators to drive traffic directly to their websites. Why the website visit goal matters Earlier, YouTube was just a platform where creators can upload their videos and generate revenue through ads. But with this new feature creators […]
Google rolled out a new update this month and many websites have been impacted by it. Danny Sullivan, Google’s Public Liaison for Search, shared some insights on the recent update through a Linkedin Post and we are going to summarise it for you to understand. Google is continuously making algorithm improvements Danny Sullivan emphasised that […]
It seems like there is no stop on the bad news for Google. As Yelp has filed an antitrust lawsuit against Google in the federal court of San Francisco. In the lawsuit, Yelp claims that Google has used its monopoly in the search engine market to dominate the local search and local search advertising markets. […]
Website credibility plays an important role in influencing how a site ranks on a search engine. Recently, Google’s Martin Splitt addressed worries about website trustworthiness and how competition could harm it. In the Google Office Hours podcast, Google’s Martin Splitt explains how they evaluate a website’s trustworthiness and confirms that external factors such as bot […]
Few months back we reported that Google and Open AI had partnered with Reddit to use its content for training their AI models. Now Reddit has decided to block Microsoft and other search engines, as well as AI models, from crawling its content using robots.txt unless they agree to a content licensing deal. This has […]
Meta has stated that they could block news content on Facebook across Australia if the new legislation is imposed on the company. If Meta does this, it will significantly reshape the future of digital news consumption. News Media Bargaining Code The issue began with Australia’s News Media Bargaining Code, a legislative measure to address the […]
Do you know that a significant portion of Google searches result in zero clicks, with 58.5% coming from the U.S.A and 59.7% coming from the EU. What we mean by zero-click search is that users either end their session or enter a new query without clicking on any of the results. This data comes from […]
Google has officially acknowledged the authenticity of recently leaked internal documents online. The document (potentially) contains data about Google search engine ranking algorithms. How It Started Earlier this week, SEO experts Rand Fishkin and Mike King reported about the leak of documents through a detailed blog post. In their blog post, they reported a lot […]
In the early hours of Wednesday morning, Google’s filetype search operator was reported missing. It might be a bug, according to the response from SearchLiaison. What Is Filetype Search Operator Through the use of the filetype: search operator, it is possible to conduct a search for results that are limited to particular types of files, […]
Google and Reddit has come down to an agreement where Google will be able to acquire real-time access to all of Reddit’s content. This will allow Google to display even more content from Reddit than it already does, as well as provide access to all of Reddit’s information for the purpose of training models. The […]
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