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Directory submission is part of an off-page SEO technique that helps you increase your trust score and website ranking.
While many may argue that it’s just an old SEO technique, it can help you rank your website higher in the search engine when done correctly. So, to help you understand what directory submission is and how it can help you rank your website higher on the search engine. Here we are with an in-depth article.
What Is Directory Submission
Directory submission is the process of submitting a website’s home or a specific page URL with other information (such as description, phone number, address, photos, opening hours, etc) to various directories. The directories can be free or paid and have different categories listed on their website. You can choose your specific category and list the website. This will also help you to achieve a backlink for your website.
How Does Directory Submission Work?
Directory submission works in a very simple manner:
- First, you find different types of directories.
- You select the ones relevant to your niche from those directories.
- Then, you follow the directory rules and submit your website’s homepage or an internal page URL along with a description, photos, address, etc.
- The directory then lists your website within the appropriate category. Which helps you achieve a backlink for your website.
As stated above, these directories have their own set of rules regarding quality, submission type, price, and approval process. So, if you are submitting on a very high-quality directory website, then you might have to wait for manual acceptance of your website, or you might have to pay a price as well. At the same time, some low-quality directories may accept your submission directly.
Types of Directory Submission
There are three types of directory submissions:
1) Free Directory Submission
This is one of the most popular and common types of directory submission, as these directories allow you to submit your website for free. However, you might have to wait for the moderator to approve your website on some websites.
2) Paid Directory Submission
In these directories, you must pay a certain amount to list your website. However, the quality of backlinks from these directories is quite high compared to free ones. Even the approval process on these directories is faster.
3) Reciprocal Directory Submission
In this type of directory submission, you must add the directory link to your website in exchange for a listing of your website on their directory.
Benefits of Directory Submission
There are various benefits of doing directory submission. Such as:
1) Improves Search Engine Rankings
Getting a backlink from a high-quality directory helps improve your website ranking on the search engine (such as Google, Bing, Yahoo, etc.) These backlinks help you improve your website’s trust score and authority. Search engines consider them as one of the key ranking factors.
2) Increases Website Traffic
Listing your website in a high-quality directory helps you redirect some of the traffic from these directories to your website.
3) Improves Online Visibility
Submitting your website to these directories increases your website’s visibility in search engines. When search engines index directories, your listing in those directories can appear in search results, further increasing your online presence.
4) Attracts Targeted Audience
Generally, all the directories are categorised into different industries. So by submitting your website into a specific industry you tend to attract customers from your target audience.
Is Directory Submission Still Relevant in 2024
Nowadays, many argue that directory submission is not as relevant as it used to be. But this is where some marketers go wrong. Directory submission is still a valuable off-page SEO technique and can help you achieve great results if used properly. The only catch is that you must submit your website to high-quality directories.
